Is Google Analytics free?
Standard Google Analytics is free to use. See what you need to set it up, what can still cost money, and when the paid 360 version matters.
The analytics blog.
Sourced research, practical guides, and tool comparisons for marketers and startup founders. Learn how to connect marketing activity to customer outcomes and make decisions with evidence.
How do you track newsletter links in Google Analytics?
Label newsletter links with UTM parameters, test them before sending, and find their visits in GA4. Learn what the campaign numbers can tell you.
How do you find which pages visitors enter through in GA4?
Use GA4's Landing page report to find where visits begin. Compare entry pages, check inquiry counts, and choose one page to investigate.
Which website actions should you mark as key events in GA4?
Choose useful GA4 key events for inquiries, signups, and sales. Learn how to mark an event, test completed actions, and avoid counting button clicks as leads.
What does direct traffic mean in Google Analytics?
Learn what Direct traffic means in GA4, where to find it, and how to check missing campaign information before assuming more people know your business.
Why don't Search Console clicks match Google Analytics sessions?
Understand why Search Console clicks and GA4 sessions differ. Follow a beginner checklist for dates, traffic sources, consent, and page addresses.
How can you practice Google Analytics without a website?
Use Google's Analytics demo account to learn with existing data. Follow two beginner exercises, write your first report note, and understand the demo's limits.
What does bounce rate mean in Google Analytics 4?
Learn what GA4 counts as a bounce, how to find bounce rate, and what to check before changing a page. Includes simple examples and a calculation.
How do you check your website traffic in Google Analytics?
Find your website visits in GA4, check where they came from, and see which pages people viewed. Learn what sessions, users, and views actually count.
What should your first web analytics dashboard show?
Build a simple web analytics dashboard with visits, completed inquiries, an inquiry rate, traffic sources, and pages. Includes a worked example.
What is web analytics?
Web analytics helps you understand how people find and use your website. Learn what it tracks, what the common terms mean, and where to start.
Why should you use web analytics?
Find out how web analytics helps you improve your pages, fix forms, compare traffic sources, and check whether website changes are working.
How to use Bing Webmaster Tools for keyword research
A practical guide to Bing Webmaster Tools Keyword Research, with a live screenshot, filters, related and question keywords, and a workflow for content planning.
When Google shows an AI summary, where do the clicks go?
A chart and careful reading of Pew's Google search study: traditional-result clicks, AI-summary citations, and what the observed gap means for marketers.
AI referrals are growing. How valuable are the visits?
Adobe's 2026 data shows AI-driven visit-share growth across industries and a retail conversion premium. See the charts, denominators, and a measurement plan.
Third parties are on nearly every page. What should marketers measure?
The 2025 Web Almanac finds third parties on at least 90% of sampled pages. Explore the request mix, measurement limits, and a practical tag audit.
Ecommerce Core Web Vitals in 2025: read the platform gap carefully
Compare published mobile and desktop Core Web Vitals pass rates for five ecommerce platforms, with the methods and limits needed to interpret them.
Core Web Vitals in 2025: the mobile gap is still real
A sourced chart of Core Web Vitals pass rates from 2021 to 2025, what the mobile gap means, and how to use the figures without treating them as a conversion benchmark.
What is marketing analytics? A practical guide with examples
Learn what marketing analytics is, the four types, useful metrics, and a practical process for turning campaign and customer data into better decisions.
PostHog vs Google Analytics: start with the decision
Compare PostHog and GA4 for acquisition, product behavior, and team ownership—with a practical way to choose one or use both.
Plausible vs Umami: when simpler analytics is enough
Compare Plausible and Umami for a smaller analytics setup, including cloud versus self-hosted tradeoffs and the checks to make before leaving GA4.
Articles link to primary sources where relevant and show their publication and update dates. Tool comparisons reflect editorial analysis; hypothetical examples are labeled. Commercial links are disclosed in the relevant article.